Each concept keeps the validation paywall's win — price and CTA always on screen — while preserving the anchor strike-throughs and the cadence comparison. Scroll the phone, tap plans, switch pricing arms. The banner variants re-render live for both experiment arms.
Hips and lower back first — opening the range everything else will use. Three short sessions a week, every movement filmed, chair right there.
The movements run as a continuous circuit rather than sets with rest between. Week 4 ends with your first retest.
Built around what you can do today — the guards you set in the quiz shape every session.
Every movement filmed, a gentler version one tap away.
"Three months in I realized I'd carried the laundry downstairs without thinking about it. That used to be a two-trip job." — Angela, 61
"Nobody warns you about that one. Eight weeks of this and I've stopped bracing around where the twinge was." — Dawn, 54
| Concept | Height on screen | Comparison visible? | Anchor mechanic | Main risk |
|---|---|---|---|---|
| A · Full panel | ~270px pinned (≈33% of an iPhone viewport) | Always — all 3 cadences pinned | Strike-through on every card + band on the preselected one | Eats a third of the screen; the content she came to read shows through a slot |
| B · Slim bar + sheet | ~64px pinned; sheet ~340px on demand | On demand — one tap opens the 3-card sheet | Strike shown in the bar for the selected plan; full anchors in the sheet | Comparison is one tap away — some women never open the sheet |
| C · Chip rail | ~150px pinned (≈18%) | Always — 3 compact chips | Small strike above each price; band text compressed to a micro-label | Tight type at 390px width; the "why this cadence" line is lost |
| D · Scroll-aware | 270px at rest → 64px while she scrolls down | Always at rest; summary while reading | Full panel anchors at rest, bar strike while collapsed | Motion complexity; needs careful tuning to not feel jumpy |
| E · Chip rail compact | ~130px pinned (≈15%) | Always — 3 tight chips | Inline strike beside price; solid mulberry band pins the nudged plan | Band copy down to 2 words; band + selection can highlight two different chips |
| F · Nudge card + expand | ~200px collapsed → ~290px expanded; scroll re-collapses | On demand — "See more plans" opens full panel cards | Full band + per-day line + strike pinned for the nudged plan only | Three-way contrast is opt-in; selection vs nudge needs the follow-her-choice rule |
All four keep the two rules of the pricing decision: every strike-through is the real control list price, and the preselected plan carries the arm's framing band ("Founding price · 50% off" / "Easiest start · cancel anytime"). The validation paywall that converted at 5.7% was concept A. D is A with the annoyance surgically removed — it gives back the screen while she reads and re-asks the moment she pauses.